Assistant Professor
Consumer Behavior & Digital
I am an Assistant Professor of Marketing at MBS School of Business, with a focus on digital marketing.
My expertise lies in exploring the intersection of technology, consumer privacy, and ethics in the modern digital landscape.
My research interests are centered around the critical examination of digital marketing practices with a strong emphasis on consumer privacy and ethical implications. My work specifically investigates how digital technologies influence consumer behavior and decision-making processes in an era where privacy concerns are increasingly prominent.
Courses Taught
Since 2021, I am an Assistant Professor of Marketing at MBS School of Business. These courses are taugh at MBS but also in other universities.
Consumer Behavior & Mix Marketing
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CRM & Loyalty Strategies
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Organization strategy
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E-commerce & Gamification strategies
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Digital Marketing (advanced)
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Social Media, e-mailing & automation Marketing
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Apps & Games
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Degrees
I hold a PhD in Marketing and a Master’s degree in Digital Marketing from the University of Montpellier, as well as a Bachelor’s degree in International Business from the University of Minnesota (USA).
Learn by Doing
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Build your portfolio
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Achieve your goals
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My entire team was prototyping by the end of the first day!
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John Smith, Divi Design Initiative
Free Courses
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Premium Courses
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